Leadership

Sales

  • Increased the plant’s sales capacity of 300lbs ice blocks by 33% by increasing market shares with tailored sales incentives & more efficient dispatching services using analytics from the digitalization of sales.

  • Brought back in customers from the rural region of Limbe by ensuring parallel delivery to our main distributors & offering a more competitive pricing.

  • Multiplied yearly sales by 1.75X, by leveraging the fluctuating exchange rates & revising the company’s pricing strategy.

  • Implemented customer loyalty programs using analytics that increased down-season sales volume [Nov. – Fev], peaking at 40,160 units in 2018/19—an increase of 14,530 blocs from usual low-season volume & $218,000 in revenue.

COSTS

  • Reduced the daily reported percentage of damaged units from 20% to 12%, by using analytics to derive patterns & set quantity/price thresholds for discounted & unsold units.

  • Reduced energy-production fuel theft by 5% by implementing a dynamic control chart for fuel reception, partnering with responsible providers & installing an electronic fuel level monitoring system on the tanks.

  • Created a lean cost structure by partnering with more competitive providers, developing supplier network in the Carribean & controlling inventory & overall expenses. That, along with the optimization of sales led to

  • COGS dropping from 21% to 11% of sales, maintenance & repairs expenses dropping from 11% to 6% of sales, and sales expenses going from 5.9% to 2.9% of sales.

  • Finessed a lean operational & administrative HR structure– reviewing & improving the department procedures, redesigning organigram roles, optimizing schedules, reviewing disciplinary policies, hiring & training young and dynamic people— which boosted productivity and revitalized the work culture.

  • Incentivized & retained key employees by progressively upgrading salary packages up to 2X—ensuring company compliance with federal minimum wage law—and offering more enticing commissions on sales based on performance, discipline & respect within the department.

Marketing

  • Complete branding of the company & renovation of the buildings on the premises.

  • Customer-relationship building with communication with key distributors, organizing client gatherings and visits and sending customer appreciation packages.

Business Development

  • Analyzed, supervised & implemented a $100K investment strategy to transform the 150lbs production line into a 300lbs one, which represents 256 blocs [24% of the plant’s capacity] worth $700K/year in sales.

  • Reinvested a total of $1.2 M to upgrade/replace the 30-year-old equipment & machinery and raised the cash reserve by $2.8M, contributing to increasing the company’s asset-based value by 2X.

OPERATIONS

  • Restructured the production control, stock control, sales reporting & cash management processes to tighten the control, ensure data accuracy & improve process completion time.

  • Integrated technology into the business processes – renovation of the IT landscape, introduction of clouds & file sharing systems—that enabled faster decision making & remote-supervising & improved management visibility & reporting efficiency by 60%.

On Opinion Formation …

Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.